Welcome to the knw. News
Here you can find out what moves the event world - and how knw. is helping to shape it. Whether it's new technologies, exciting projects or the latest press releases: Our news page offers you insights into the development of event performance analytics and shows you how data-based decisions make events better. Are you a journalist, editor or simply curious to find out more? We appreciate your interest and are happy to provide you with further information, images or interviews.
Making visitor engagement measurable - knw. launches intelligent scoring model
In the event industry, knw. is taking the analysis of visitor engagement to a new level with a new multidimensional scoring model. By combining dwell time, capacity utilization and time classes, a uniform score is created that can be flexibly applied to different event areas - from entrances to thematic experience areas. The model enables data-based decisions, benchmarking and the continuous optimization of events.
Frankfurt, October 13, 2025
Making sentiment measurement legally compliant
Under what conditions is emotion recognition with AI legally compliant? Lawyer Leif-Erik Wilhelm provides clarity and explains the basis for an economically viable and sustainable approach.
Event Partner, Issue 3/25
Data-based visitor guidance: D.LIVE and knw. set new standards for smart visitor flow measurement
Three Ed Sheeran concerts, each with up to 65,000 visitors, set a new attendance record for the MERKUR SPIEL-ARENA. Never before has the arena been played to this extent on three consecutive days. In order to optimally control and evaluate the flow of visitors at this major event, D.LIVE relies on the support of knw. | the event performance analytics, the innovation leader for smart event data analysis.
Frankfurt, September 2, 2025
Digital visitor analytics for 40,000 guests - knw. supports Jalsa Salana Germany 2025 with smart event management
From August 29 to 31, 2025, the Jalsa Salana Germany will gather over 40,000 participants from all over Europe at the Mendig airfield. The annual event of the Ahmadiyya Muslim Jamaat Germany stands for spirituality, community and an impressively organized infrastructure - from prayer areas to catering and medical care.
Frankfurt, August 28, 2025
knw. and insidery join forces for comprehensive customer insights
Technology meets market research: The cooperation provides companies with deeper insights into customer behavior and marketing performance.
Frankfurt/Munich, August 22, 2025
knw. gewinnt mehrfach bei den Eventex Awards 2025 – weltweit führende Exhibition und Event Analytics Technology
The event analytics solution knw. from Live Matters has won multiple awards at the prestigious Eventex Awards 2025. In particular, the jury recognized knw. as the world's leading trade fair stand and exhibition technology as well as outstanding event analytics technology.
Frankfurt, May 2025
knw. and University of Applied Management launch innovative cooperation
knw. expands its portfolio through a new partnership with the University of Applied Management
Thanks to the new partnership with the University of Applied Management (HAM), knw. now also offers its clients scientific support for pilot projects and proof of concepts (PoCs). The focus here is on the evaluation of data-based results through qualitative target group surveys and the addition of macroeconomic factors in customer reports. The expanded service portfolio provides clients with additional insights that expand the analysis results in a targeted manner.
Frankfurt, March 26, 2025
