Intelligent retail spaces and event locations start with real behavior.
With knw., stores and event venues become data‑intelligent spaces: we measure visitor flows (Flow) and reactions (Sentiment) in real time - unobtrusively, precisely, and privacy‑compliant. The result: better pathways, stronger experiences, and measurably greater impact.
What knw. delivers in stores & locations
Our sensors and AI cameras capture movement patterns, frequencies, dwell times, attention, reactions, and engagement—in real time, anonymized, and processed on‑site. The technology behind it: Flow Management and Sentiment Analytics. Here’s how we implement them as a permanent installation in any location.
Learn more about Flow Management Learn more about Sentiment AnalyticsWhy your location needs knw.
Better visitor flow, improved orientation, enhanced safety and service quality.
See in real time which zones, walls, and displays truly perform.
Activations, redesigns, and promotions become comparable - day by day, week by week.
Scheduling based on actual traffic and demand.
Data‑driven assortment and visual merchandising decisions.
The smart solution for every retail and event location
Your floor plan becomes a data‑intelligent environment. We design a customized setup for each area - Doors, Activations, Product Floors, Product Walls - and connect flow and sentiment data to create clear actions.
Doors - Your store’s first touchpoint
Understand who enters and when - for better planning and stronger campaigns.
METRICS
Live traffic: entries per hour/day, store occupancy over time
Comparisons: week/week, year/year, seasonality, campaign/campaign
Demographics: age and gender distribution at entry
Staffing: schedule optimization based on actual occupancy
By measuring who enters the store and when - including live traffic, time‑based comparisons, and demographics - you get an accurate foundation for staffing, forecasting, and campaign timing.
Activation Areas - Where brand experiences work
Measure how well your activation attracts, engages, and converts.
METRICS
Flow: dwell time and movement within the zone
Engagement: attention, emotion & interaction per display/station
Comparability: campaign benchmarks (“What works / what doesn’t?”)
Demographics: performance by age/gender
By tracking dwell time, movement, attention, emotion, and interaction - compared across campaigns and target groups - you immediately see which activations attract, engage, and convert.
Product Floors - Understanding the dynamics of your space
See which paths customers take - and why.
METRICS
Flows between floors & zones: entries/exits, transitions from activation to assortment
Load & popularity: zone occupancy for assortment and service decisions
Staffing: planning based on real peak times
POS performance: data‑driven pathways to visibility & conversion
Analyzing paths, transitions, zone load, peak times, and inter‑floor flow reveals how customers navigate your store - and enables optimal assortment planning, efficient staffing, and higher conversion.
Product Walls - Where stories sell
Understand which storylines capture attention and optimize them.
METRICS
Dwell time and gaze patterns: at product walls
Emotion and response: to assortment and visuals
Long‑term statistics and A/B comparisons: for conversions.
Interaction demographics: for targeting specific groups.
Measuring dwell time, gaze patterns, emotional resonance, A/B tests, and demographic engagement shows exactly which product stories win attention - and how to optimize walls for maximum impact.
How it works (technology, simple and clear)
Precise Flow Sensors
Ceiling and entry sensors continuously measure how visitors move through your location - paths, frequencies, and dwell times - providing an accurate picture of real space usage.
Easy installation via PoE
All technology runs on Power‑over‑Ethernet, allowing sensors and cameras to operate with a single cable and seamlessly integrate into existing infrastructure.
AI‑based Sentiment Analysis
On‑device AI cameras anonymously detect which displays attract attention, which emotions are triggered, and how strongly visitors interact with specific areas.
On‑Device Processing
All data is processed locally - no open camera streams, no cloud video. Fast, secure, privacy‑compliant.
Privacy by Design
knw. uses anonymized movement and behavioral data only, with no personal identification - meeting the highest privacy standards.
Q&A - Your questions, our answers
The result: your location - made measurable
Question: How does knw. make my store measurable, and what insights do I get?
Answer: knw. visualizes visitor behavior in real time - via heatmaps and pathing that show movement and bottlenecks; engagement zones and sentiment scores that reveal what truly works; product wall analytics and campaign benchmarks that show performance; and comparisons over days, weeks, and seasons that document progress and ROI.
What infrastructure is required?
Question: How complex is the technical setup for my store or location?
Answer: The installation is straightforward: sensors and cameras operate via Power‑over‑Ethernet (PoE), all data is processed locally, and the setup can be adjusted flexibly when layouts change - ideal for stores that evolve regularly.
How quickly will results be visible?
Question: When can I expect the first insights?
Answer: Immediately after installation, you can see in real time how visitors move through your store and react to different areas. After just a few days or weeks, clear benchmarks emerge that allow you to compare and optimize campaigns, layouts, or assortments right away.
How is data privacy handled?
Question: Does knw. collect personal data? And how is privacy guaranteed?
Answer: No, knw. uses fully anonymized movement and behavioral data without storing any personal information. All analytics run through on‑device processing directly inside the store, ensuring no sensitive image data is transmitted. The solution meets the highest data‑privacy standards.
Turn your floor plan into an advantage.
We analyze your store or location layout, recommend the optimal sensor and camera setup, and reveal quick wins that become measurable immediately.
Request a free floor plan analysis
Meet our experts
Take advantage of the opportunity for personal discussions and mentoring with our specialists: