know your audience.
Knw. employs proprietary AI to analyze anonymous facial expressions and assess audience sentiment, engagement, attention, and demographics. Industry-standard video cameras capture audience reactions, which knw. then analyzes.
Recommended and customizable KPIs
Clear, intuitive dashboard
All-inclusive service with advice
Relevant KPIs. Meaningful Analysis.
Further KPIs will be successively added and can also be customized.
Sentiment
Engagement
Commitment
Flow Analytics
Carbon Footprint
Sentiment
Using camera technology and AI-based anonymized analysis, you can measure how audience reactions are per speaker or per exhibit - even to the second. This includes analysing the 'positive energy' of participants in specific areas of the event and paying attention, in combination with certain anonymised socio-demographic data.
Positive Energy
Attention
Privacy Matters.
Knw. respects privacy, is GDPR compliant, captures no personal data, and only reports aggregated data, not individual specifics.
All data is hosted in Germany.
Understand your audience
Knw. measures audience size, average age, and gender by the second. Mapping this data against stage/exhibit content helps you understand:
- The socio-demographic profile of your audience.
- The content that resonates with specific demographics.
Understand audience engagement
Knw. assesses audience engagement relative to stage/exhibit content, offering insights into:
- The authenticity of attendee engagement versus mere physical presence.
- The duration of attendee engagement and moments of departure in relation to the content.
- The timing and circumstances of people leaving the room in relation to stage/exhibit content.
- Instances and conditions under which attendees'attention increased or decreased.
Understand audience preferences
Knw. evaluates audience sentiment towards stage/exhibit content Positive sentiments are closely linked to purchasing behavior. This insight helps you:
- Identify the most influential messages for purchasing decisions.
- Determine which content most profoundly resonates with various demographics.
Customer Testimonials
This is what our customers say about knw.
"With knw. our customers can evaluate audience reactions per speaker at live events - even to the second."
Lukas Kranz, Managing Director, spaces mgt
"Economic added value for events thanks to smart data analysis - our customers need such sustainable tools."
Christian Seidenstücker, CEO, JOKE Event AG
Understand Audience Movement
Knw. provides real-time analysis of attendee movement during specific event features like exhibits, breakouts, or other focal points. It includes real-time monitoring of:
1. Wait times - at any point of interest, including registration, F&B, breakouts, sessions, exhibits, or experiential activations.
2. Queue lengths - the number of people waiting.
3. Fill Levels - a comparison of attendee count to room capacity.
Compare & Improve
Analyzing demographics, sentiment, and engagement data across your event offers insights into:
- The sessions that captivated different audiences.
- The exhibitors that captivated different audiences.
- Attendee behavior trends throughout the event or across sessions and exhibitors.
- Moments of decreased attendance.
- The efficacy of your messages in influencing purchasing decisions.
and much more...
Request more information and a demo today!
You want to know what you can get out of your event? Our event experts will contact you for a personal consultation.
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