Services

Demographic differentiation. Are there differences in the reactions between age groups or genders?

Improved product and marketing strategies

Analysis of experiences and feedback enables more precise strategies based on visitors' interests and emotions.

Sentiment Score

How did speakers, product features, individual sessions or the entire event perform in benchmarking? Which products, topics or content impressed the audience?

Greater audience loyalty

Sentiment analyses capture positive reactions in real time to take measures to increase audience loyalty.

Change of mood during the event

How does the attention of participants change over the course of the event or between sessions? What were the triggers?

Demographic differentiation

Are there differences in reactions between age groups or genders?

Our analyses provide data-based answers to these points and many more.

With the help of sensors, cameras and other tracking technologies, we record visitor movements, numbers and dwell times at trade fair stands, product placements and at every defined point of interest in real time.

Optimization of visitor flow

Enables the identification of potential security risks at an early stage and allows immediate measures to be taken to deal with crises or bottlenecks.

More efficient sales channels

Analysis of visitor flows enables targeted staff deployment in heavily frequented areas to increase efficiency and improve service

Popularity ranking of individual points of interest

Which PoI attracts the most visitors and how do they compare with each other? Which products or content had the highest or lowest dwell time?

Our analysis provides data-based answers to these questions and many more.

Together with our cooperation partner PriceWaterhouseCoopers, we offer a crowd management solution that provides our customers with a systematic, AI-based analysis of the collected data in real time and visualizes the data in the form of a digital twin as a platform solution. Thanks to open interfaces, we can integrate almost any existing data source and add individual data sources to the platform at any time. This gives our customers the greatest possible flexibility and sustainability.

Real-time insights for decisions

Crowd analyses show visitor movements immediately and enable precise decisions based on live data.

Security through movement data

Control visitor flows and identify risks at an early stage to achieve maximum security.

Higher visitor satisfaction

Increase the service level for visitors, for example through the integrated messaging service system based on real-time data.

More efficient marketing

By using movement and sentiment data, products can be placed accurately, and advertising measures can be played out more effectively.

Optimized event performance

Targeted insights into visitor flows, densities, moods and behaviour help to optimize processes and results.

Our analyses provide data-based answers to these points and many more.

We draw on our technology and platform expertise and can offer our customers interoperable, hardware- and manufacturer-neutral solutions. This enables our customers to add hardware components such as cameras, sensors, Beatcons, Wi-Fi or Bluetooth technology at any time, depending on how their own requirements or the technology develops in the future. In this way, our customers avoid expensive lock-in solutions and maintain the highest possible flexibility.

Our analyses provide data-based answers to these points and many more.

Based on our hardware and software solution, we offer a new type of DOOH intelligence service.  We record and analyze the flow of by-passers at any OOH touchpoint in detail and in real time. Whether indoors, at a festival, stadium or trade fair, we collect precise quantitative data on how many people spent time at a touchpoint during the defined period and how intensively the content or product shown was consumed.

Optionally, we can display demographic characteristics and provide data on which target groups were at different touchpoints at which time and in what numbers.

Thanks to our innovative, precise data measurement, we enable content and advertisements to be played out to the target group in a targeted manner and thus create a new and attractive media format.

Our analyses provide data-based answers to these points and many more.

With our combination of Vision AI technology and state-of-the-art hardware, we provide our customers with new insights into visitor behavior at brick-and-mortar.

Analytics for store comparisons, the analysis of conceptual store factors or the measurement of the success of marketing activities and advertising campaigns are made possible based on data. Our data privacy by design approach also makes it possible to measure the entire customer experience and emotional activation in the store.

Our analyses provide data-based answers to these points and many more.